Foreword: Recently, a partner complained to me that the price of 360 has been raised from 2 yuan to about 9 yuan, but the effect of raising the price is not very good. I don't know what to do? Let's discuss today. Can blindly raising the bid solve the problem of limited bidding?

In the bidding advertisement, when encountering the problem of no amount of bidding, some people will suggest blindly raising the bid to solve it. However, I personally think this approach is very undesirable.

First of all, blindly raising the bid does not guarantee more traffic. Without enough traffic support, raising the bid may be just a temporary coincidence, and it will not bring good results continuously. In addition, every price increase will make people feel uneasy, worried about whether they will be able to get enough volume, and this uncertainty will also put pressure on the invester.

In addition, if competitors in the industry are raising prices, we should not blindly follow the trend. When the bidding price is raised too high, it is easier for the bidder to feel that the bidding is difficult to operate. Therefore, we should maintain a steady state of mind and avoid blind price increases. If the industry is highly competitive, you can increase the bid appropriately, but do not overdo it.

So what should we do when there is no volume in the bidding?

First of all, we can improve the effectiveness of advertising by optimizing the account structure. By classifying accounts in a more detailed manner, traffic can be more accurately matched to suitable advertisements. In addition, make different landing pages for different products, and segment requirements more to improve conversion rates.

Secondly, multi-channel operation is also a strategy to deal with the problem of limited bidding. The pressure on a single platform is often greater, so in addition to Baidu, we can consider promoting it on other self-media, social media and other platforms to expand coverage.

Finally, we must pay attention to the in-depth understanding of the product. Only by fully understanding the product can we formulate an appropriate promotion strategy for it. In the promotion process, we must not only pay attention to the promotion channels, but also pay attention to the characteristics of the product itself and user requests.

To sum up, blindly raising the bid does not solve the problem of low bidding. On the contrary, we should maintain a steady state of mind and improve the advertising effect by optimizing the account structure and multi-channel operation. In addition, in-depth understanding of the product is also the key to successful promotion. Only by comprehensively applying these strategies can we better deal with the problem of low bidding and achieve improved advertising effect.