Foreword: Recently, some of my partners asked me to help check the account, as well as asking some friends in the consumer industry. After observation, I found that there are two common problems.

There is no process for bidding work, and it is optimized by mood.

The bidding did not do a good job of data, let me see, directly confused.

Do these two steps well, and our delivery will not have too many problems.

Table of Contents:

1. Sort out the bidding process

2. Do a good job in data statistics

3. Final words

First, sort out the bidding process

Why sort out the bidding process?

If you don't have a process, you don't know which step to do first. I recently watched a video and will operate it. After a few days, I will forget to operate it according to my own feelings. You must card processes before forming muscle memory.

What to do first, what to do first, and optimize step by step. This is not rigid. Optimizing according to the process can ensure that there will be no problems in the general direction.

I based on my own experience to sort out a bidding process for myself, and I also found that experts have a set of processes.

With your own process, things move forward quickly.

First, clarify the bidding objectives and KPIs, and determine the delivery objectives and measurement indicators, such as improving click through rate and reducing costs.

Secondly, conduct keyword research and screening to identify relevant keywords based on the characteristics and target audience of the product or service, and then screen and optimize them.

Then, set up bidding bids and budgets, and set reasonable bids and budgets according to the degree of competition and expected effects of keywords to ensure a reasonable allocation of resources.

Next, develop creative and advertising copy, write attractive advertising copy, design eye-catching creative, improve the click through rate and conversion rate of advertising.

Finally, conduct data analytics and optimization, analyze the bidding effect based on actual data feedback, adjust bids, keywords and ideas, and continuously optimize the delivery effect.

Second, do a good job of data recording

Why do we need to do a good job of data logging?

We base all our account operations on feedback from the data before we perform them.

If there is no data record, we cannot find the problem with the account, and it is likely to be adjusted according to experience. In the end, there will be a wrong adjustment, and the good adjustment will not be good.

Data recording is the foundation of bidding work, which can help us better understand the situation of the account, identify the problem, and take appropriate measures to optimize it in a timely manner.

First, establish a complete data statistics system, including the recording and analysis of key metrics such as clicks, conversion rates, and costs.

Secondly, conduct regular data analytics to evaluate the performance of the account and identify problems and areas for improvement.

Then, based on the results of data analytics, specific optimization plans are developed, and bids, keywords, and ideas are adjusted to improve the effectiveness and ROI of the account.

Finally, maintain the continuity and accuracy of data records, timely update and organize data to ensure the reliability and availability of data.

III. Final words

Calm down, be patient, and do the simple basics well.

Bidding is not just based on experience and experience, but also requires the establishment of a scientific process and a sound data recording system.

By sorting out the bidding process, we can optimize it step by step to avoid blind operation and misadjustment.

By keeping good data records, we can identify problems in a timely manner and take corresponding measures to optimize them, thus enhancing the effectiveness and ROI of our accounts.