How to Set Conversion Target in OCPC to Solve the Problem of Low Traffic and High Lead Cost

In the case of low traffic and high lead cost of bidding SEM, setting conversion target reasonably is the key to solve the problem. This article will introduce how to locate the problem, adjust the conversion target and improve the lead method.

First, for the low traffic and high lead cost, how to locate the problem?

The discussion among the group members mentioned the problem of high lead cost, but in fact, low traffic and high lead cost are just manifestations of the problem, and we need to find the root cause of this situation. In the discussion among the group members, it was found that the problem lies in the setting of conversion goals.

Group friends put together form leads and phone calls as conversion goals, but the level of these two conversion goals is different. Phone dialing is a shallow conversion goal, while leaving leads is a deeper conversion goal. Mixing them together will lead to confusion in system accounting costs.

For example, let's say you buy 2 deep conversion targets and 10 shallow conversion targets today. Originally, the cost of deep conversion targets was 1,000 yuan each, and the cost of shallow conversion targets was 100 yuan each. If you set the phone and the lead together, the cost of shallow conversion targets may become 400 yuan each, and the cost of deep conversion targets will become 1500 yuan each. This seems to be normal, but in fact, user acquisition through ads will decrease and lose competitiveness.

In summary, we can identify a problem with the setting of the conversion target, and the next step is to solve this problem.

Second, how to solve the problem of conversion goals and improving leads?

Adjust conversion goals: Set conversion goals at different levels separately. You can test and choose a household to try to see what products work better with what conversion goals. Don't mix shallow and deep conversion goals together, so that the system can calculate costs more accurately.

Increase the number of leads: For the problems of low traffic and high lead costs, you can try the following methods:

Multi-tasking, using different strategies for delivery to increase traffic and lead count.

To adjust the delivery target, you can try to set a shallow conversion target, such as phone dialing, to improve user acquisition through ads.

At the same time, SEO optimization is carried out, and more brand words and regional words are laid to increase natural traffic and leads.

III. Final words

It should be noted that different products and industries have different solutions, so corresponding measures should be taken according to the specific situation. At the same time, constantly improve your basic skills, accumulate experience, and make progress every day in order to gain more joy.

In the bidding OCPC, setting the conversion target reasonably is the key to increase traffic and reduce lead cost. By locating the problem, adjusting the conversion target and taking corresponding optimization measures, we can solve the problem of low traffic and high lead cost, and improve the effect and competitiveness of bidding SEM. Let's make a little progress every day, continuously optimize and improve, and welcome more joy!