Recently, Baidu Marketing has carried out an upgrade of the search promotion platform, which includes the improvement of the creative image library. In addition to the existing sources of copyrighted images, image assistants and site mining, a new source called "AI Gallery" has been added. The AI Gallery contains image materials generated by the intelligence system according to the characteristics of industry marketing. These materials meet the needs of industry advertising and marketing promotion, and can be selected and applied to creative ideas by advertisers and optimizers to enrich advertising content, lower the threshold for creative production of customers, and improve advertising effectiveness.

This upgrade only adds AI-generated image materials to the image library in the advertising, for customers and optimizers to use in the advertising plan, and will not affect the advertising effect.

The details of the upgrade are as follows:

  1. In the search and promotion creative creation process, when adding pictures to the following function entrances, the "AI Gallery" category has been added to the picture library, and it supports filtering according to the proportion of tags and pictures:

  • New/Edit Ideas - > Creative Materials - > Add Images
  • Creative Management List - > Materials - > Add Pictures
  • Creative Image Management List - > New Image
  • Tool Center - > Advanced Styles - > Create/Edit Creative Groups - > Upload Images

  • In the creative assets of the asset center of the search promotion, the image library has added the "AI Gallery" source, which can be quickly filtered after clicking. It should be noted that the "My Pictures" displayed in this entrance are the "AI Gallery" images that have been applied to creativity in history. Only after selecting the recommended images under the "AI Gallery" category in the creative process or advanced styles and successfully submitting them can you see the recommended images applied to the "AI Gallery" here.

    • Through this upgrade, Baidu Marketing has further enriched the selection of advertising creative materials, providing more intelligent image resources to help advertisers and optimizers better advertise.