In the Baidu marketing scenario, Astrolabe has added a new function, which can circle the people who have viewed certain articles in the information flow channel, so as to realize the refined marketing and targeted delivery of the crowd. This function is suitable for the people selected by the customer who have viewed the negative information of the brand, and through targeted customized content push, influence the attitude of these groups towards the brand.

benefit analysis

The introduction of user segmentation has brought the following significant benefits to brand marketing:

1. Refined crowd-targeted marketing: Through this function, brands can circle the groups of people who have viewed certain articles in the information flow channel, so as to achieve more accurate crowd-targeted marketing. Brands can target specific target groups with customized content based on users' browsing behavior to improve marketing effectiveness.

2. Enhance brand influence: By targeting targeted content, brands can influence those who have viewed negative brand messages. Brands can change the attitude of these groups towards the brand through customized content push, enhance the positive influence of the brand, and promote users' purchasing decisions.

3. Increase marketing effectiveness: Since the information flow article reading user segmentation function can achieve more refined marketing, brands can better interact with their target audience. By targeting content suitable for specific groups of people, brands can improve the degree of user interaction with the brand, increase user engagement and conversion rate, and achieve better marketing results.

Product details

The new information flow article reading user segmentation function of Astrolabe has the following features and functions:

1. Function entrance: Users can select "Browsing Behavior" in the "Custom Crowd - Information Flow Reading Crowd" of the stargazing disc to circle people. This function entrance is convenient for users to quickly use the circle selection function and improve the convenience of operation.

2. Circle selection criteria: This function supports circling article exposed groups and article click groups. Users can perform user segmentation by entering the URL or title of the article, and support exact matching and fuzzy matching to meet different circling needs.

Through the above product details, Astrolabe provides users with a more flexible and accurate crowd-targeted marketing capability. Users can choose appropriate circle selection conditions according to specific marketing goals, and accurately push customized content to specific target groups.